Radio Advertising Results with iHeartMedia | Radio Advertising Baltimore

iHeartMedia’s Baltimore radio stations specialize in effective advertising campaigns. Here’s what businesses say about working with iHeartMedia.

Jerry’s Automotive Group

The Jerry’s Automotive Group has utilized iHeart Media and their personalities for years, and the partnership continues to keep our brand strong. Most recently I have had the pleasure of working with WPOC’s Bob Delmont. Bob’s commitment to the station and their advertisers is consistently shown through his willingness to go above and beyond to incorporate the campaign into his personal life. He has taken his time on several weekends to visit the dealerships, drive models we want to feature, and create personalized content based on his experiences. With Bob and the entire iHeart Media team, we feel like we have a true partner in our marketing efforts.

– Bill Bolander, Chief Communications Officer

Apple Ford

The endorsements that Laurie DeYoung and Michael J provide each month are outstanding. Laurie’s influence and Michael’s sheer energy have resonated with the consumers throughout the market to help drive business throughout our many years of partnering together.

– Chip Doetsch, President

Chesapeake Urology

Chesapeake Urology has worked with iHEARTRADIO on WPOC since 2013 and are pleased be adding WQSR and WCAO into our 2018 media mix. We have done successful promotions and endorsements with Laurie DeYoung over the years, along with a great promotional video for our “Women’s Health Program” that we continue to utilize. This year, we are adding POUND 250 as the ‘call to action’ on our commercials, and look forward to seeing how that impacts our call center.

– Pat Schnably, Vice President, Marketing & Communications

Platinum Law Group

As a personal injury law firm, I am always looking for great stations and platforms to attract ‘best fit’ clients. We’ve been advertising on WCAO (Gospel) for about a year and I’m very pleased with the results. We’ve have recently added iHEARTRADIO digital audio on the local Country and Top 40 stations in to our program, in addition to audience-targeted digital banners at ‘best fit’ prospects. I also record my own commercials and love to brainstorm ideas with my iHEART radio rep!

– Yoshua “J.B.” Bier, Principal

Constellation Energy

Client Situation:
The client was interested in an HVAC and branding campaign in Houston, Texas market reaching home owners. Their biggest challenge was they didn’t have any name recognition since they were new to the market. iHeart’s ability to activate quickly and seamlessly made it very compelling for the client.

iHeartMEDIA Solution:
Deliver a high frequency campaign with iHeart stations with 30’s spot radio & TTWN campaign targeting homeowners 35-54 with HH income $50K+. Heavy summer campaigns focusing on HVAC and maintenance schedule through end of the year for branding.

Real Street

Client Situation:
Client was awarded one of the FEMA contracts for Hurricane relief after IRMA, HARVEY, and MARIA. Needed to fill medium to high level positions in contracting, engineering , and logistics. Positions needed to be filled within 90 days via online applications.

iHeartMEDIA Solution:
Using custom creative a TTWN campaign was launched with primary demo M 25-54 in markets near relief areas: Dallas, Houston, Atlanta, Miami, etc. the creative appealed to candidates with technical experience and the ability to rebuild, serve, and earn.

Results:
The client had a very specific KPI. For every $7500 spent via the original Budget of $300,000 a posted job needed to be filled. The success rate was 140% of goal. A recap with the client also indicated that web traffic on their site was up 800% YOY.

“I was thrilled with how quickly the campaign could deliver in a small window. The web traffic was an added bonus. Fingers crossed we can win the next contract.”